Brand of the Month – Pureology

Genesis Hair Company in St Ives is are delighted to tell you about our Brand of the Month – Pureology, which offers a brilliant range of hair care and styling products for coloured hair.

Pureology was launched in California in 2001 with a simple but powerful idea: to create the very best products for colour-treated hair. They led the way in creating products made with purity. which means 100% vegan formulas made with sustainably-sourced natural plant extracts and without animal products, by-products or sulphates.

From the moment hair is exposed to colour, it changes. It becomes more vulnerable to damage, its natural shine begins to dull and it takes on a rougher, drier texture. Each of these factors also affects hair’s ability to retain colour vibrancy.

Fortunately, Pureology’s Anti Fade Complex will protect and help restore your hair.  Plus, these dual benefit formulas not only provide colour protection, they’re formulated to provide whatever else the hair needs — moisture, volume, strength, smoothness.

If you are interested in finding the perfect Pureology product for your hair, ask your Genesis Hair Salon stylist for advice.  We’d be happy to help.